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Creating Sweet Treats

CSM logoCSM Baking is the world’s largest bakery products manufacturer supplying the retail, out-of-home and food service sector with a range of confectionary-based items. Wickland Westcott was retained by CSM UK to recruit a Head of Product Development (North) to co-ordinate the development and delivery of new products across a multi-site manufacturing portfolio.

The emphasis of the role was on working collaboratively with customers and other key stakeholder groups to identify new product opportunities, and to implement a robust NPD strategy to meet ever-changing consumer demand.  The brief, therefore, was to identify candidates with a strong technical pedigree who could lead a geographically-dispersed team in the launch of innovative new private label products.

Wickland Westcott undertook an extensive search into the UK food sector, approaching individuals in similar roles operating across various relevant product categories. Having met a range of applicants, we submitted a shortlist including candidates with branded and private label backgrounds across bakery, biscuits, cakes, desserts and ready meals as well as other fresh and ambient product lines. The assignment resulted in the appointment of a particularly strong candidate who brought an ideal combination of strategy, leadership, innovation and technical product knowledge to the role.

Richard Collinge, UK HR Director commented:

“This was a challenging brief which Wickland Westcott tackled professionally, covering the market comprehensively and identifying a number of high calibre candidates. We are delighted with the outcome and are confident we have appointed the right person to help move the UK NPD function forward.”