More Case Studies

Candidate Guide

Provides information on different selection methods that you may encounter in your job search. Read The Candidate Guide

exploreWalk With...


Learn more about our friends in South Africa

Case Studies

Leading the Learning

BCU logoWickland Westcott has worked with Birmingham City University for many years, providing psychometric assessment support for senior level appointments including Pro Vice Chancellor, Deans and Professional Service Heads of Department. Following the announcement from Vice Chancellor Professor David Tidmarsh of his intention to retire, we were invited to handle this assessment work, based on our track record and understanding of the challenges of this critical role.

Each of the six shortlisted candidates completed online personality questionnaires before meeting with an experienced Wickland Westcott business psychologist. The half-day assessment process included testing of high level reasoning ability and judgement, a structured interview to evaluate key competencies for the role, and an in-depth interview to review the personality data and explore potential leadership derailers. This one-to-one approach offered candidates flexibility around timings/logistics, and allowed a rich candidate experience.

Detailed written reports on each candidate were prepared against key criteria, such as strategic influencing and leading change. Strengths and development areas were identified and capability objectively benchmarked. A comprehensive debrief was also provided to the Board of Governors which allowed for further exploration of each candidate’s suitability. In this way, the Board was quickly able to grasp a deeper understanding of the shortlisted candidates’ behavioural preferences, motivations, capability and potential, supporting them to make an informed selection decision.

Angela Pocock, Director of Human Resources, commented on her experience:

“I particularly liked how Wickland Westcott discussed the job description and person spec with us in great detail, so that we could agree on areas of critical performance. The assessment process was entirely tailor made, and they were flexible regarding meeting candidates which meant participants were entirely committed to the process, and to BCU. The reports were of a very high quality and were delivered on time. They held their own with the Board of Governors and I had complete confidence in their approach and professionalism”.

Professor Cliff Allan, Deputy Vice Chancellor at Sheffield Hallam University, was successfully appointed as the University’s next Vice Chancellor, and has recently taken up the role.